Ace Wines & Liquors
85-10 Grand Avenue
Elmhurst, NY 11373
Tel: (718) 426-3980
Our business spotlight for this issue of the Juniper Berry shines on a local liquor store based in Elmhurst named Ace Wines & Liquors. Ace also is an advertiser in the Juniper Berry.
Ace Wines is owned by two area residents, Dave Lichtenheim and Ed Sokol and they have been at their current location for many years.
The way the story goes, Ed Sokol, a lifelong resident of Elmhurst, is a world traveler and in his travels he has acquired a working knowledge of many of the wines that Ace features from all over the world. You might call him an oenophile (wine expert!) Given the diversity of the borough of Queens, Ace’s wine inventory is vast enough to satisfy the most discriminating consumer. It probably explains why the store is usually crowded when you go in for a purchase!
Dave Lichtenheim has been in the wine and liquor business for a total of thirty-one years, twenty-six of them with Ace Wines, at their current location. The business partnership of Dave and Ed and their knowledge of the wine and liquor business has enabled them to increase their customer base over all NYC boroughs. Their goal, in these very difficult financial times, is to remain competitively priced. Another good feature that a customer will realize immediately is how friendly and easy to talk to both of these guys are, no pretense, just down home friendliness. For the novice going in a liquor store to buy an appropriate bottle of liquor or wine for a party or special event, Ed and Dave’s knowledge and expertise serves them well and they can guide you to making the right purchase for your social function.
The JPCA has dealt with Ace Wines & Liquor now for several years and I can tell you they are neighborhood good guys and JPCA cheerleaders, always eager to be helpful and cooperate with anything we ask of them. Recently when the JPCA had its 70th Anniversary Dinner/Dance, Dave and Ed donated a couple of huge baskets of cheer that we raffled off at the 70th. Additionally, when we have our JPCA Christmas Raffle, again, Dave and Ed can’t do enough for us.
On the personal side, Dave lives with his lovely wife, Jacqueline, in Middle Village. He has grown kids who have left the nest. His partner Ed, is a bachelor, and probably explains his ability to travel the world and learn about different cultures. He brings back to his business what he learns about the wine preferences in the countries he visits.
Why don’t you visit their store on Grand Avenue and get acquainted with Dave and Ed. You can buy your next bottle of liquor or wine from them when you have a party or just want a bottle of wine for a special occasion. Tell them you read about them in the Juniper Berry. You will agree with us that Ed and Dave of Ace Wines & Liquor are the greatest and contribute immensely to the good will and friendliness in our community.